Advantaged Thinking
This was a multi-stage branding project that led from the initial logo and asset design, to web designs and eventually a series of frame animations to illustrate the essential principles of Advantaged Thinking.
The branding designs unusually started with the vivid palette and use of gradient and texture. Creating a functioning logo and landscape from this concept wasn’t always the simplest of tasks but it resulted in a positive and inviting brand and a web site that had many unusual design aspects.
